I am just about to replace the boiler in my house in Bristol and am looking around for someone do to the work for me. Nothing special there, I admit, but it did make me start to think about how we book contractors.

I would never have thought about looking for a general handyman, no, I wanted a boiler specialist, ideally with lots of experience. So therefore, when people book photographers do they look for a specialist?

I am a Branding Photographer (gosh, said that it sounds like I’m addressing a self-help group!). I don’t photograph weddings, babies, pets or anything else that’s not commerce related. So, I am a specialist, honing my craft over many years blah, blah, blah!

Here’s some more examples of the shoot I did for Parsons Bakery in Bristol, it’s classic Photography Branding – in that there is a visual narrative. The story of how their products are baked and sold in their shops and the people involved in that process.