A mammoth branding photoshoot for a large building company

It was great working with the JeffWay building group to document some of their latest projects. They are a large company with an annual turnover of +£25 million. Based near me in Bristol and South Wales, the four-day shoot had numerous locations. I also took lots of headshots of the staff but have not included those in this blog. They also have a growing training side to their business, which was really fun to photograph.

Working with Lighting Conditions

One of the standout features of this photoshoot was the dynamic lighting conditions I encountered. The combination of off-camera Flash (OCF) and ambient light played a crucial role in achieving the desired effects. Sometimes using the flash as the main light source and sometimes just using it as filling in the shadows.