To niche or not to niche!

Revamped and Engaging Version

Stepping out of your creative comfort zone can be downright thrilling—and essential—for growth. But let’s face it how you showcase this new work matters just as much as the work itself. You don’t want to confuse your clients or muddy your brand identity.

Instead, let’s make your creative detours shine in a way that complements your core offerings.

Showcase With Purpose

When adding something unexpected—say, a cookbook photography project—to your portfolio or social media, be intentional. Present it as a standout collaboration or a passion project rather than a pivot away from your niche. Here’s a power move: carve out a dedicated section for “Special Projects” or “Creative Collaborations.”

This keeps your main niche crystal clear while giving you space to flex your versatility and celebrate your unique style.

The Perks of Diversifying

Venturing into new types of photography isn’t just an escape from routine—it’s a game changer. Here’s why:

• New skills, unlocked: Experimenting with different styles sharpens your craft in ways you might never expect.

• Fresh opportunities: Diversifying is a magnet for referrals and collaborations, helping you broaden your client base.

• Market resilience: Being adaptable means you’re ready for whatever trends or shifts come your way.

Oh, and let’s not forget—the creative spark! Tackling something fresh can reignite your passion and lead to work you didn’t even know was possible.

Master the Balancing Act

While staying true to your niche is key to building a recognizable brand, don’t hold back when an exciting opportunity knocks. The secret lies in how you present it. Highlight your adventurous spirit while reinforcing the strength of your core identity.

So, next time a unique project lands on your plate, don’t overthink it—say yes!

Who knows? It might just evolve into a culinary adventure (or something even wilder) that inspires you in ways you never imagined.

Behind the Scenes: How the Magic Happened:

For the cookbook project, I used a mix of lighting techniques—ambient, flash, and a blend of both. It was all about creating that perfect balance of texture and mood.

Want to guess which lighting setup I used for specific shots?

Drop your thoughts in the comments.

Let’s geek out over the details together!