Parsons Bakery are a family company with over 50 shops throughout the South West of England. They pride themselves on maintaining high values whilst offering a competitively priced product.
Their brief to me was to follow the journey of a loaf of bread from oven to shop, capturing the friendliness of their staff and the warmth of the shop interiors.
I love shooting these types of campaigns as it draws on my background as an editorial photographer - creating stories with images, a visual narrative as we like to say in the trade!
